Thursday, January 22, 2015

Rockwell

Rockwell is a slab serif typeface family that is available in nine weights: “four Romans, three italics, and two condensed versions” (Strizer, fonts.com). Frank Hinman Pierpoint created Rockwell in 1934 in collaboration with Monotype. Rockwell’s predecessors were Litho Antique™, and Rockwell Antique. Litho Antique™ was released by ITF in 1910 after its creation by William Schraubstadter. In 1931, Morris Fuller Benton created new characters for the Litho Antique face and named the altered typeface Rockwell Antique™. He later created another font similar to Rockwell Antique, only with a heavier style. This heavier version of Rockwell Antique was named Stymie™ Bold. Often, Stymie™ Bold and Rockwell are confused for eachother, which is attributed to a mistaken referral to the Rockwell Typeface as Stymie™ Bold in a Monotype Document. Frank Hinman Pierpoint collaborated with Monotype to create the Rockwell typeface family in 1934, which was distinct from its predecessor in altered “spacing, letter weight, and subtle changes in glyph formation” (fonts.com). Monotype Imaging still owns the Rockwell family typeface. Rockwell is mainly used for titles and headlines because its boldness and serifs make it difficult to read in a larger block of text. These features do, however, make Rockwell a good font for titles. Notably, Rockwell was used for literature during Expo 86, by Docklands Light Rail, and by poetry publisher The Tall Lighthouse.



References:
http://www.fonts.com/font/monotype/rockwell#product_top
Letter Information. The anatomy of type. By Joep Pohlen.
Strizver, Ilene. Guide to Typestyles: Slab Serifs. http://www.fonts.com/content/learning/fontology/level-1/type-families/slab-serifs
W. Pincus Jaspert, W. Turner Berry and A.F. Johnson (1970) [1953]. Encyclopaedia of Type Faces (4th ed.). London: Blandford Press. p. 194
General Report on the 1986 World Exposition. Expo 86 Corporation, 1986, p. 115.
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