Friday, March 13, 2015

I Now Pronounce You Mr. and Mrs. TOMS

   Dearly beloved, we are gathered here today to celebrate that TOMS shoes has officially launched a wedding collection! I received an e-mail with the big news and link to the site while I was at school last week and I couldn’t wait to get home to see the new items. I am a huge fan of the TOMS brand and the idea of giving behind their company. This is a picture of my personal TOMS collection.
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Due to their comfort, style, social responsibility, and hipster appeal, TOMS have caught on like wildfire in fashion. Their popularity quickly bridged the gap from a cute around-the-town street shoe to semi-formal, elegant down-the-aisle wear. Not just chosen for style, TOMS provide comfort that will make being on your feet all day a little easier from the wedding march to the dance floor to the getaway car. A wise bride knows that wedding fashion also has to be functional for both her and the rest of her bridal party. Glitter, lace, and custom painted shoes have been paired with gorgeous gowns everywhere to provide an ideal all-day shoe for your celebration that’s both economic and philanthropic.
TOMS have been a rising trend in bridal wear for a few years now, so it only makes sense that they would officially launch a special line dedicated to this niche. With the brand now reaching beyond footwear with an online marketplace featuring socially responsible products from around the world, the collection features shoes, jewelry, eyewear, and men’s accessories. Everyone can give back by wearing a “One for One” piece on your big day.
The TOMS wedding collection webpage matches their brand. It is modern and minimalistic focused on their product and cause with enough framework to draw you in and set the stage for the continuation of the TOMS story. Greeted with “Happily Ever Starts Here”, you watch the story come to life with a 60-second TOMS short film.

 I loved this video as the red and blue TOMS reminded me of the main character’s in Disney’s short film The Blue Umbrella. I also loved the products in TOMS wedding collection. Here are my top 3 favorite picks from the line with screenshots from the official page:
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1) I’m totally in love with anything blush for a wedding (as seen in my obsession with Jessa Duggar’s wedding dress). This feminine-spin on classic white adds personality while still echoing tradition, so it’s pretty obvious that these Petal Grosgrain Women’s Wedges are the top choice for me. While still being comfortable, TOMS wedges provide just enough lift that I think most brides seek to feel dressed to the nines for their big day.
2) The Adeline Blonde Tortoise Polarized sunglasses perfectly embody practically and purposely making a style statement. These glasses would be a wonderful bridesmaid gift that your girls could us for yeas to come. Plus, they would come in handy for an outdoor summer or tropical, destination wedding. Another reason I love these glasses, don’t they just scream Audrey Hepburn? I would say these shades are a must for any Breakfast at Tiffany’s-themed affair.
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3) Finally, the Beige and Sky Blue Jumble Necklace by 31 Bits is a beautiful TOMS Marketplace item. As noted by the icons underneath it, the creation and purchase of this necklace provide jobs, care, and education for women in Uganda, Africa. The beads are made from recycled paper so it is also beneficial to the environment. The gold and ivory tones mixed with a splash of “something blue” would be the crowning piece to finish out your bridal ensemble.
In addition to their selection of products, TOMS also provides a free, downloadable Wedding Toolkit. This PDF includes a style guide with suggestions on how to pair items together as well as other creative ways to incorporate the TOMS brand into your big day like a TOMS flag ring bearer pillow or invitation inserts. If you have a passion for this brand or want to use your wedding to make a difference, the TOMS wedding collection is definitely designed for you.