Thursday, March 19, 2015

IWC watches to regain the business 70 years ago watch brands

   IWC pilot who design products, the bracelet is very long, because the pilot is not worn on the wrist, but worn out coat, so a plane when you can easily see the time.897372152024123
As the world’s top 10 watches IWC entered China more than two years, already has a lot of loyal customers. The hotel’s coffee shop in Portman, IWC Asia Pacific President told us a little story. “It was a young man in Dalian, one day bring a watch produced 70 years ago, he left his grandfather. 6 months ago, he was out of a car accident, hit the side of the watches deformed because 70 years ago, the watches, here do not know how to repair it shipped back to Switzerland. Then we give this watch with gold trim, for the world he has created a unique watch, after he saw very glad this a watch, our watchmaker with a full month, this month, this one just to repair the watches. This is our work attitude, our reasons for the high brand value content. “In Yan opinion, buying luxury goods is to buy a more high-quality service, and is a worldwide service, you buy a watches in London, to Paris is a problem, you can fix in the local. And over 30 years, 50 years, the same can, which is the customer, is a supreme enjoyment and satisfaction.
“Luxury is not that you can see, but you can not see something. Whether moon display, or voice timekeeping function, which contains a very complex principles, you do not see, but you can feel it’s exquisite. So Our customers must have a keen interest in technology, even fanatical believer technology. And some customers will have 2-3 IWC, 35 years old when he could buy our product, and then again a few years buy another, because of our product line is very rich, classic, sports, diving, flying, there is always that you really like the product. ”
“We are not mass luxury, and we must ensure better development of the shop Panerai Watches has been built. ” The luxury brand publicity in China will naturally be different, more attention to the circle of marketing luxury goods, often hold some events. IWC has just put the designer in Switzerland to go to China, the whole process from start to finish complex tabulation presented to China’s opinion leaders, fashion leader and reporters. IWC enter China’s time is not early, has already done slowly cultivate the Chinese market ready, “Why in Europe, the development of Hong Kong Watch IWC particularly good at, because we have four or five decades in the local. ” “I plenty of time, “he joked. He is only 33 years old, is one of the youngest top companies.