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Imagine Dragons had the performance of the night at last year’s Grammys with their Kendrick Lamar collaboration. This year, they pulled off the most-memorable commercial with the first-ever live Grammys ad — an elaborate stunt aired in real-time.
Instead of eight 30-second ads, Target opted to give music fans #MoreMusic with their allotted ad time. The four-minute performance of "Shots" in Las Vegas incorporated a 360-degree screen, LED jewelry on fans, helicopter footage and 22 cameras.
See al… show all text
Instead of eight 30-second ads, Target opted to give music fans #MoreMusic with their allotted ad time. The four-minute performance of "Shots" in Las Vegas incorporated a 360-degree screen, LED jewelry on fans, helicopter footage and 22 cameras.
See al… show all text
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@rapino99: Imagine Dragons makes history with 4-minute live @Target ad during a #Grammys commercial break on.mash.to/1CKffCi http://bit.ly/1DVV419
@domdelport: Imagine Dragons makes history with 4-minute live @Target ad during a #Grammys commercial break on.mash.to/1CKffCi http://bit.ly/1DVV419
@mashable: Imagine Dragons makes history with 4-minute live @Target ad during a #Grammys commercial break on.mash.to/1CKffCi http://bit.ly/1DVV419
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