i went to visit a friend of a friends shop which just opened up about a month ago. her boutique is in a newly developing area, so there are tons of interesting cafes, boutiques and bistros alongside. SOFT selectshop carries korean brands, specializing in accessories. also in stock are some coats (like the lovely pink one im wearing!), handbags and design items for the home-> like the candles, calendars and statue-heads pictured above. its a very small shop, but it doesn’t feel stuffy whatsoever. somehow she makes it work! every customer that i saw walk in did not leave empty handed. the selection of jewelry is to die for!
while talking with minkyeong (@soft_soy), the shop owner, and my good friend, hee eun (@smileproj), over some fresh ciabetta from the shop next door, i was getting really motivated for 2015. one of my goals is to be more dedicated to this blog! i love the endless possibilities this blog can bring me, but its up to me to make them happen.
SOFT selectshop facebook page
연희동 소프트 셀렉샵
서대문구 연희로 15길 35
35, Yeonhui-ro 15-gil, Seodaemun-gu, Seoul
seoul fashion week ss15: day oneIn "fashion"
More.. http://mialiamani.com/2015/01/04/soft-selectshop-accessories-pink-coat-look/

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